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Moorcroft Launch Floriography Collection to Celebrate Dougie Mac Providing 50 Years of Excellent Care

Moorcroft designer, Emma Bossons FRSA, has created an outstanding collection inspired by the language of flowers to support Douglas Macmillan Hospice.

The hospice prides itself on delivering excellent palliative end of life care to local children, young adults and adults; offering holistic supportive care to their families and carers too.  In truth, words such as kindness, compassion and dignity sprang forth when the charity asked their staff, volunteers and supporters what key words were most apt to describe the care Dougie Mac is known for.  This gave Emma the idea of creating a collection inspired by the meaning of flowers, to encapsulate some of the attributes given to the charity in floral design.

Symbol of Adoration Vase – Sunflowers, a symbol of adoration, burst into bloom with honeysuckle representing devoted affection.

Symbol of Kindness Vase – Violets and bluebells symbolise kindness, humility and faithfulness.

Symbol of Love Vase – Daises represent loyal love and innocence whilst the forget-me-nots twist in a multitude of azure-blues as symbols of true love and enduring memory.

Symbol of Love Plaque – Inspired by the same watercolour design.

The result does not disappoint. Loyalty, love, kindness, affection and faithfulness now blossom in thanksgiving to the staff, volunteers and supporters of Dougie Mac. Every piece sold from The Floriography Collection, will raise much needed funds to run Dougie Mac. 

Donna Adams, Head of Fundraising said: “We were delighted when Moorcroft said that they were going to produce the Floriography Collection to mark Dougie Mac’s 50 years of care. All the pieces have such poignancy and are truly stunning. The collection is a fitting tribute to the care and support Dougie Mac has offered to local communities across North Staffordshire for 50 years – thank you to Moorcroft for all their support.”

To view the full collection and to purchase a limited edition piece, visit